Grocefy
Service & e-Commerce Design
Project scope
The focus of this project is to design an application for online mobile grocery customers who could also benefit from having a personal application that helps them shop for groceries, plan meals, and help keep track of stored food items.
![](https://gerardocambronero.com/wp-content/uploads/2020/06/01hero-3.jpg)
Design Process
Scroll through to explore the project.
Tim Brown, Ideo
“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.”
![](https://gerardocambronero.com/wp-content/uploads/2020/09/GrocefyAnimation.gif)
My Role
For this project, I was the product owner implementing UX design and user-centered methodologies. I conducted all the research and created the UI graphic elements along with the design of the application navigation and flow.